Arts & Culture
Swan Lake Invitation
This printed invitation was created to promote a performance of Tchaikovsky's Swan Lake, one of the world's most celebrated classical ballets. The objective was to capture the elegance, emotion, and timeless beauty of the production while creating a visually compelling promotional piece. The design embraces a minimalist aesthetic, using striking black-and-white photography, generous negative space, and refined typography to place the ballerina at the centre of the visual narrative. A subtle blue accent was introduced to evoke the serenity and mystery of the lake, while also creating a sophisticated contrast against the monochromatic composition. The clean layout allows the performance details to remain highly legible without competing with the imagery, reflecting the balance, grace, and dramatic expression synonymous with classical ballet. This project combines editorial design, print design, and performing arts marketing to create an elegant promotional piece that celebrates the artistry of dance while inviting audiences to experience one of ballet's most iconic productions.
Event pictures by Business / Arts - Philip Maglieri
44th Business / Arts Awards Celebration at the Royal Ontario Museum
Creative Direction & Visual Design
Business / Arts Awards Celebration is the signature annual event of Business / Arts, a national charitable organization dedicated to strengthening Canada's arts and culture sector through partnerships between businesses and the arts. Each year, the celebration recognizes outstanding business leaders, philanthropists, and arts champions whose contributions help foster a thriving cultural community across Canada. Since 2022, I have led the creative direction and visual design for the event, developing a cohesive identity that elevates the guest experience while reflecting the organization's mission and values. I have designed a wide range of digital and print materials, ensuring a consistent visual language across every audience touchpoint. The project has included the design of the evening program, event menus, digital tickets, website takeovers, magazine special features, social media campaigns, event signage, presentation graphics, and additional promotional collateral. Every graphic and communication piece has been designed in both English and French, ensuring accessibility and consistency for audiences across Canada while maintaining the integrity of the event's visual identity in both official languages. Each year's creative direction balances elegance, accessibility, and contemporary design while adapting the visual identity to reflect the unique theme of the celebration.
Canadian Arts Summit 2023 at The Royal Conservatory of Music
Creative Direction & Visual Design
Event pictures by Business / Arts - Philip Maglieri
Event pictures by Business / Arts - Philip Maglieri
Canadian Arts Summit 2024 at the Banff Centre for Arts and Creativity
Creative Direction & Visual Design
The Canadian Arts Summit is a leadership conference for the arts sector, organized annually by Business / Arts, a national charitable organization dedicated to strengthening Canada's arts and culture sector through partnerships between businesses and the arts. The Summit brings together artistic directors, executive directors, volunteer board chairs, and cultural leaders from across Canada to explore the challenges, opportunities, and future of the Canadian arts landscape through collaboration, innovation, and thought leadership. Over the years, the event has been hosted at some of Canada's most prestigious cultural institutions, including the Banff Centre for Arts and Creativity, the National Arts Centre, and The Royal Conservatory of Music. Since 2023, I have led the creative direction and visual design for the Summit, developing a cohesive identity that enhances the delegate experience while reflecting the professionalism and national impact of the event. My work has included the design of the delegate guide, conference program, website content and event pages, signage, and a variety of online and printed collateral required throughout the conference. As a national event, every communication and graphic asset has been produced in both English and French, ensuring accessibility and a consistent visual experience for participants across Canada. Each year's creative direction balances clarity, sophistication, and functionality, creating an engaging visual system that supports one of Canada's most influential gatherings for arts leaders.
Business / Arts 50th Anniversary Timeline
Infographic Timeline
Business / Arts 50th Anniversary Timeline is an editorial design project created to celebrate a significant milestone in the organization's history. In 2024, Business / Arts marked 50 years of advancing Canada's arts and culture sector through partnerships, collaboration, and support for the creative community. To commemorate this achievement, I designed a visual timeline highlighting the organization's journey and key moments throughout five decades of impact. The concept was developed as a collage-style timeline, combining archival photography, historical milestones, and visual storytelling elements to create an engaging and meaningful representation of Business / Arts' evolution and contribution to the Canadian arts landscape. The timeline was designed for both print and digital experiences, including a featured spread in the 2024 Business / Arts Awards Celebration program and an online version for the organization's website. This project focused on editorial design, visual storytelling, and information hierarchy, transforming historical content into an accessible and visually compelling experience that celebrates the organization's legacy and ongoing impact on Canada's arts and culture sector.
Continuo Opera Program - Fundraising Postcard
University of Toronto - Faculty of Music
The Continuo Opera Program Fundraising postcard is a design created for the University of Toronto’s Faculty of Music. This Program is one of Canada's leading operatic training programs, offering both a Master’s degree and a Diploma in Opera while preparing the next generation of professional opera performers. The project focused on designing a direct mail postcard as part of a fundraising campaign aimed at engaging supporters and encouraging donations to the program. The design needed to communicate the excellence, artistry, and impact of the program while creating an emotional connection with potential donors. Through thoughtful composition, imagery, and messaging hierarchy, the postcard was designed to capture the spirit of opera and highlight the importance of community support in sustaining high-quality arts education.
Deer Dance Promotional Postcard & Magazine Article
Mexican Indigenous Traditional Dance
The Deer Dance (Danza del Venado) is an editorial and print design project created to honour the cultural significance of one of Mexico’s most meaningful traditional performances. The Deer Dance is a sacred ritual of the Yaqui (Yoeme) and Mayo (Yoreme) peoples of Sonora, Mexico, and parts of Arizona, representing the connection between humanity, nature, spirituality, and the cycle of life through the story and sacrifice of the deer. This project was developed to celebrate the interpretation of the Ballet Folklórico de México by Amalia Hernández, whose highly stylized stage adaptation brings the beauty, symbolism, and emotional depth of the Yaqui tradition to audiences around the world. The design approach focused on translating the movement, elegance, and spiritual essence of the performance into a contemporary visual language. Through a minimalist and stylized aesthetic, the postcard and magazine editorial article use carefully considered composition, typography, and visual elements to reflect the grace of the deer, the connection to nature, and the timeless storytelling behind the dance. This project combines editorial design, cultural storytelling, and print design to create a respectful visual representation of Mexican heritage and performing arts.
Dance Poster Series
This Dance Poster Series is a poster design project that explores movement, emotion, and self-expression through contemporary visual storytelling. Designed as a collection of inspirational posters for dance enthusiasts and creative spaces, the series celebrates dance as both an art form and a universal language. Each composition combines expressive photography with bold typography and minimalist graphic elements to create a strong visual impact. The result is a cohesive series that balances modern editorial aesthetics with artistic expression, creating pieces that inspire creativity while communicating the beauty, passion, and transformative power of dance.
Daily Planner
Power Flow Movement - Fitness & Wellness Services
This daily planner is an editorial design project created for Power Flow Movement, an online yoga and meditation platform focused on supporting women through movement, mindfulness, and personal growth. Building on the brand’s mission of empowerment and self-care, this planner was designed as a guided tool to help women develop intentional habits, reflect on their personal journeys, and create meaningful wellness routines. The planner combines thoughtful layouts, structured prompts, weekly goal-setting exercises, and monthly reflection worksheets to encourage mindfulness, organization, and personal growth. Each section was designed to create a balanced experience between functionality and inspiration, making journaling approachable and engaging for users at every stage of their wellness journey. Through a cohesive visual system aligned with the Power Flow Movement brand, the design incorporates elements of clarity, calmness, and empowerment. This project combines editorial design, layout design, and wellness branding to create a practical and visually engaging resource that supports mindfulness, self-reflection, and intentional living.
Cacao Ritual Booklet
Power Flow Movement - Fitness & Wellness Services
The Cacao Ritual Booklet is an editorial design project created for Power Flow Movement, an online yoga and meditation platform focused on supporting women through movement, mindfulness, and personal growth. This booklet was designed as a guided companion for a cacao ritual experience, inviting participants to slow down, reflect, and deepen their connection with mindfulness practices. Created as a thoughtful giveaway, the booklet combines journaling prompts, reflective exercises, and cacao-inspired recipes to encourage participants to explore the ritual of drinking cacao as a moment of intention, self-care, and personal exploration. The design approach focuses on creating a calming and immersive experience that complements the brand’s values of wellness, balance, and inner connection.
