Fitness
Welcome Brochure & Promotional Flyer
Sculpt My Body - Fitness & Wellness Services
These materials are a marketing design project created for Sculpt My Body, a fitness and wellness studio dedicated to helping clients achieve their health and wellness goals through personalized programs and professional guidance. The project included the design of a welcome brochure and promotional flyer developed to introduce new clients to the studio's services, philosophy, and membership offerings. Following the established brand guidelines, the materials were designed to create a welcoming first impression while communicating key information in a clear, engaging, and visually organized format. The design combines energetic imagery, clean layouts, and bold typography to reflect the brand's focus on strength, motivation, and healthy living. Careful attention was given to information hierarchy and visual consistency, ensuring the materials are both informative and inspiring.
Promotional Postcard
Sculpt My Body - Fitness & Wellness Services
This Promotional Postcard is a direct mail marketing project created for Sculpt My Body, a fitness and wellness studio looking to promote its services and attract new clients within the local community. The postcard was designed as a targeted promotional piece to introduce the studio's services and highlight its unique value. Developed for print and direct mail distribution, the postcard was designed to capture attention quickly and communicate the benefits of joining Sculpt My Body in a concise and impactful format. This project combines direct mail design, postcard design, marketing collateral design, and fitness branding to create an effective promotional piece that supports client acquisition and brand awareness.
Fitness & Wellness Journal
The Fit Girl Movement - Fitness & Wellness Services
Glow Fitness & Wellness Journal is an editorial design project created for Power Flow Movement, an online yoga and meditation platform dedicated to supporting women through movement, mindfulness, and personal growth. Designed as a 32-page wellness journal, the publication was created to inspire and empower women at every stage of their fitness and wellness journey. The journal combines informative articles, guided journaling prompts, healthy recipes, infographics, wellness trackers, monthly calendars, and reflective exercises into a cohesive and engaging publication. Every page was thoughtfully designed to create an inviting reading experience while encouraging women to build sustainable habits, celebrate progress, and prioritize their physical and mental well-being. The design features clean layouts, calming typography, and a balanced visual hierarchy that makes the content approachable and easy to navigate. This project combines editorial design, publication design, wellness branding, information design, and layout design to create a meaningful resource that encourages self-care, personal growth, and a healthier lifestyle for women of all ages and backgrounds.
Zumba Promotional Poster Series
Sulpt My Body - Fitness & Wellness Services
These were a series of posters created for Sculpt My Body, a fitness and wellness studio committed to building an active and supportive community through group fitness programs. The poster series was developed to promote the studio's Zumba classes and encourage women in the community to create their own private groups for customized sessions led by the Sculpt My Body team. The campaign emphasized fun, movement, and community while highlighting that every class was taught by qualified female instructors in a welcoming and empowering environment. The visual identity was intentionally designed to be fun, vibrant, attractive, and women-centered, reflecting the energy and inclusivity of the classes. Bright colors, dynamic imagery, bold typography, and engaging layouts work together to inspire confidence, celebrate movement, and create an inviting atmosphere for women of all ages and fitness levels. Designed for print and promotional display, the posters communicate the benefits of exercising together in a positive and supportive environment while encouraging participation through visually engaging marketing. This project combines poster design, marketing collateral design, fitness branding, and community marketing to create promotional materials that inspire women to connect, stay active, and enjoy fitness together.
Rugby Posters
York University - York Lions Men's Rugby Team
