Marketing
Event pictures by Tundra Technical Solutions Inc.
Tundra STEM Mentorship Program Event Materials 2022 / 2023 / 2024 / 2025
Each year, Tundra's STEM program provides mentorship and career advancement opportunities for women pursuing careers in science, technology, engineering, and mathematics. From 2022 to 2025, I've designed a range of promotional and communication materials for the program, including a program booklet, printed collateral, social media templates, and event backdrops. The goal was to create a cohesive visual experience across digital and physical touchpoints while communicating the program's focus on mentorship, professional development, and women's advancement in STEM. The designs were developed to feel professional, contemporary, and approachable, creating a visual identity that could adapt across multiple annual editions while maintaining consistency with Tundra's brand guidelines.
Tundra TalentnetX Launch Event Materials
These material designs were designed to support the launch of TalentNetX, Tundra's HR services and talent acquisition platform. TalentNet introduced a new approach to talent sourcing through its Direct Sourcing platform, helping leading organizations connect directly with talent while simplifying hiring processes and reducing acquisition costs. For the TalentNetX launch event, the goal was to create an engaging and cohesive visual experience that reflected the platform's innovative approach to talent acquisition and its focus on connecting people, technology, and opportunity. The project included the design of a roll-up banner, app icons, custom character design, and player clue cards, creating a playful and interactive visual language for the event. The character and game-inspired elements were designed to encourage audience participation while translating the TalentNetX brand into an approachable and memorable event experience.
Maclean's Party Invitation
Mossimo Spring Collection Promotional Postcards
This is a retail marketing and promotional design project created for Mossimo, a jewelry brand sold through Joske's, a Mexican retail store. The project focused on promoting Mossimo's spring jewelry collection and creating an appealing visual invitation for customers to discover the new pieces in-store. The project included the design of both printed and digital promotional postcards, creating a cohesive campaign that could be used across physical retail spaces and online communications. The visual approach was designed to highlight the jewelry collection while capturing the fresh, elegant, and seasonal feeling of a spring launch. The postcards were created as an effective point-of-sale and promotional tool, combining product-focused imagery, engaging typography, and clear messaging to attract customers and encourage them to visit the store and explore the new collection.
