Branding & Logo
Yoliztli Mezcal - Branding Design
Mexican Mezcal Brand
Yoliztli Mezcal is a branding project created for an artisanal Mexican mezcal that celebrates tradition, craftsmanship, and cultural heritage. The project began with the name Atzin, a Nahuatl (Aztec) word meaning "sacred water," before evolving into Yoliztli, meaning "life," "existence," or "vitality." Inspired by the agave plant and the landscapes where mezcal is produced, the logo design features a geometric mandala derived from the aerial view of the agave plant, symbolizing growth, balance, and authenticity. The colour palette of blue and green reflects the vibrant agave colour plant that give the spirit its character. As part of a complete branding concept, the visual identity was designed to capture the premium quality of the product while honouring its Mexican roots, creating a distinctive and memorable identity for artisanal products within the Mexican beverage branding market.
Tlalli Gourmet - Umbrella Branding Design
Online Gourmet Store
Tlalli Gourmet is a branding project developed for a gourmet online marketplace offering a curated selection of premium food and beverage products. The name Tlalli, derived from the Nahuatl (Aztec) language, means "earth," "land," or "soil," symbolizing the natural source of the food that nourishes us. Inspired by this concept, the visual identity was created to communicate authenticity, quality, and a deep connection to nature. The branding strategy centered on designing an umbrella identity that could unify the store's diverse product categories while allowing each to maintain its own personality. Five sub-brands were developed for craft beer, coffee, fresh fruits and vegetables, desserts, and wine, each represented by a colour and a custom icon under the Tlalli name. The main logo design brings these elements together in a geometric mandala, creating a harmonious symbol that represents unity, craftsmanship, and the shared origin of every product. The resulting visual system is flexible, memorable, and ideal for packaging branding, digital applications, and marketing materials, establishing Tlalli as a premium destination for gourmet and artisanal products.
Peace & Adventure in Vietnam - Branding Design / Website Design
Food & Travel Blog
Peace and Adventure in Vietnam is a branding project created for a travel blog inspired by a personal journey of rediscovery. Founded by a Vietnamese woman living in the United States, the blog was born after she returned to Vietnam following many years abroad. As she explored her homeland with fresh eyes, she reconnected with its vibrant culture, breathtaking landscapes, and incredible cuisine. Along the way, she realized that while Vietnam had changed over the years, so had she. Motivated by this experience, she created a platform to share her story and inspire others to discover the beauty, traditions, and culinary adventures her country has to offer. The logo design reflects the heart of this journey by combining a heart symbol with a bridge, representing both her love for Vietnam and the connection between the peace she found there and the adventures awaiting future travelers. To reinforce the storytelling concept, the visual identity was designed in the style of a vintage postal stamp, evoking the feeling of receiving handwritten postcards from a close friend. The result is a warm, authentic branding system that captures the spirit of travel, cultural discovery, and meaningful human connection across digital and print applications.
Power Flow Movement - Branding Design / Website Design
Yoga & Meditation Services
Power Flow Movement is a branding project created for an online yoga and meditation platform focused on supporting women through movement, mindfulness, and personal growth. The branding concept was developed to reflect femininity, empowerment, and inner strength while creating a visual identity that communicates calmness, connection, and confidence. The logo design features a mandala, a Sanskrit word meaning "circle" or "center," a symbol traditionally associated with unity, wholeness, balance, and interconnectedness. Through its symmetrical and harmonious structure, the mandala represents the core values of Power Flow Movement: creating balance between body, mind, and spirit while fostering a sense of community and personal transformation. The selected light blue color palette reinforces the brand message by representing calmness, trust, openness, cleanliness, and clear communication—values aligned with the experience the platform aims to provide. The project included a complete branding system, including website design for the online landing page and customized social media templates, creating a cohesive digital presence that supports the brand’s mission of empowering women through yoga and meditation.
Ollin Therapy - Branding Design / Website Design
Athletic Rehabilitation & Sport Performance Therapy Clinic
Ollin Therapy is a branding project created for an athletic rehabilitation and sports performance clinic focused on movement, recovery, and improving patients’ quality of life. The name Ollin, a Nahuatl word meaning “movement,” reflects the clinic’s philosophy of helping patients maximize their mobility, function, fitness, and overall well-being through dynamic and personalized treatments. The visual identity was developed around the concepts of movement, healing, and human connection. The branding system features two complementary logo designs: the first is inspired by the ancient representation of Ollin, using a circular form to symbolize movement, energy, and continuous progress; the second, the primary logo, incorporates a human skeleton as a representation of anatomy, recovery, and the healing process at the core of the clinic’s approach. The color palette combines blue and grey to communicate trust, stability, and clinical professionalism—qualities essential in healthcare branding. Blue conveys confidence, security, and calm, while grey adds a sense of modernity, balance, and technological expertise. Together, these elements create a strong and approachable visual identity that supports Ollin Therapy’s mission of providing innovative rehabilitation and sports performance services. The complete branding system included website design, stationery, and customized social media templates, ensuring a cohesive and professional presence across digital and print platforms. Every element was designed to reinforce the clinic’s values of movement, recovery, and patient-centered care while creating a recognizable identity within the healthcare world.
GRX Renovations - Branding Design
Home Renovations Services
GRX Renovations is a branding project created for an established home remodeling company serving the Upstate New York area with over 12 years of experience in transforming residential spaces. The company’s vision is centered around creating modern, functional, and thoughtfully designed environments that families can enjoy for years to come. The logo design was developed to reflect the strength, precision, and craftsmanship behind GRX Renovations’ work. Featuring a bold geometric structure, the visual identity communicates durability, reliability, and attention to detail—qualities that define the company’s approach to residential remodeling and construction. The clean and modern aesthetic reinforces the brand’s commitment to creating spaces that combine functionality with contemporary design. The complete branding system included stationery design and marketing materials, including promotional flyers, creating a cohesive and professional visual presence across client communications and business touchpoints. The final identity positions GRX Renovations as a trusted remodeling partner with a strong focus on quality craftsmanship, modern design, and long-lasting results.
Tundra Managed Solutions - Logo Design
Tundra Technical Solutions - Global Staffing Firm
Tundra Managed Solutions is a logo design project developed for a new digital services offering by Tundra, a recruitment partner connecting global talent with organizations worldwide. The new service focuses on expert-driven digital solutions, enhanced cybersecurity, and innovative AI-powered technologies, requiring a visual identity that communicated innovation, connectivity, and a forward-thinking approach. The challenge was to create a distinct logo design that extended the existing Tundra brand while establishing a modern identity for this technology-focused service. The new logo integrates the original Tundra visual language with a more vibrant blue color palette and a custom icon representing interconnection, technology, and artificial intelligence. The design elements work together to express collaboration, digital transformation, and the seamless connection between people and emerging technologies. The new logo creates a cohesive extension of the parent brand while positioning Tundra Managed Solutions as a modern, innovative, and reliable partner in the digital solutions space. The identity was designed to support digital applications, marketing materials, and communications across multiple platforms, reinforcing the company’s commitment to cutting-edge technology and global expertise.
Gato Gabs Art & Photography - Logo Design
Photography Services
Gato Gabs Art & Photography is a logo design project created for a freelance photographer and visual artist based in Mexico City. The goal was to develop a memorable and playful visual identity that reflected both her professional photography services and her love of cats, bringing together the two passions that define her creative personality. The logo design combines feline characteristics with elements of a camera, resulting in a distinctive mark that is both fun and instantly recognizable. By blending these visual concepts into a single symbol, the identity captures the photographer's artistic style while conveying creativity, warmth, and authenticity. The clean, versatile design allows the logo to work seamlessly across digital and print applications, reinforcing a consistent and professional brand presence. The complete branding system was designed to help Gato Gabs Art & Photography stand out in a competitive creative market, creating a unique identity that reflects the personality behind the brand while supporting its growth across marketing materials, social media, and client communications.
