Yoliztli Mezcal - Case Study
Yoliztli Mezcal. A newly established mezcal brand based in Oaxaca, Mexico.
To create a branding that captures the essence and heritage of the distilled spirit mezcal, while also appealing to a modern, sophisticated audience.
The project started with the brand name Atzin which means water in Náhuatl, a language spoken by the ancient Aztecs in Mexico. Several design concepts were developed that incorporated traditional mezcal imagery such as agave plants, and traditional Oaxacan patterns. These designs were given a modern twist to appeal to contemporary audiences.
Later in the process, the brand name changed to Yoliztli which means life in Náhuatl, to make a stronger connection between the traditional roots of mezcal in Mexico and the pleasure of making memorable moments with family and friends.
During the design process, we evolved from a logo that showcased a front view of the agave plant to a top view of the plant. This created a bold and stylized mandala icon in a variety of green and blue shades.
The final logo also features a light and modern sans serif font for the word Yoliztli. This font is combined with a sophisticated and traditional hand-written font for the word Mezcal.