Yoliztli Mezcal - Case Study
CLIENT:
Yoliztli Mezcal. A newly established mezcal brand based in Oaxaca, Mexico.
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OBJETIVE:
To create a branding that captures the essence and heritage of the distilled spirit mezcal, while also appealing to a modern, sophisticated audience.
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The project started with the brand name Atzin which means water in Náhuatl, a language spoken by the ancient Aztecs in Mexico. Several design concepts were developed that incorporated traditional mezcal imagery such as agave plants, and traditional Oaxacan patterns. These designs were given a modern twist to appeal to contemporary audiences.
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Later in the process, the brand name changed to Yoliztli which means life in Náhuatl, to make a stronger connection between the traditional roots of mezcal in Mexico and the pleasure of making memorable moments with family and friends.
Heritage
Tradition
Sustainability
Sophistication
Celebration
Final Design
During the design process, we evolved from a logo that showcased a front view of the agave plant to a top view of the plant. This created a bold and stylized mandala icon in a variety of green and blue shades.
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The final logo also features a light and modern sans serif font for the word Yoliztli. This font is combined with a sophisticated and traditional hand-written font for the word Mezcal.
