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Tlalli Gourmet - Case Study


Tlalli Gourmet. An online store specializing in gourmet products, with a focus on organic, locally-sourced products.


To create a branding that conveys the high-end and variety of the store's products, while also emphasizing their commitment to sustainability and local sourcing.

The project started with the brand name Atzin which means water in Náhuatl, a language spoken by the ancient Aztecs in Mexico. Several design concepts were developed that incorporated traditional mezcal imagery such as agave plants, and traditional Oaxacan patterns. These designs were given a modern twist to appeal to contemporary audiences.

Later in the process, the brand name changed to Yoliztli which means life in Náhuatl, to make a stronger connection between the traditional roots of mezcal in Mexico and the pleasure of making memorable moments with family and friends.

web moodboards - Tlalli.png

Yoliztli Mezcal

This is a great place to add a tagline.

Tell customers more about you. Add a few words and a stunning pic to grab their attention and get them to click.

This space is ideal for writing a detailed description of your business and the types of services that you provide. Talk about your team and your areas of expertise. 

Tlalli Gourmet - Umbrella Branding


Final Design

Every website has a story, and your visitors want to hear yours. This space is a great opportunity to give a full background on who you are, what your team does and what your site has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know.

If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.

Image by Andy Holmes

Let’s create something great together.

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